Tiny Miracles
Tiny Miracles has created a holistic approach in which we tackle 5 fundamental areas of life simultaneously.
This approach works like an ecosystem. The opportunity to earn money consistently is crucial for the Tiny Miracles
Approach to be successful. But there are no jobs for unskilled, poor people in a city like Mumbai. Therefore,
we had to create work ourselves. Laurien then asked her cousin, Pepe Heykoop, who recently graduated
from the Design Academy in Eindhoven to design simple, yet upmarket, products. Pepe’s designs should provide
work for poor, unskilled communities –– and be aesthetically so beautiful that could sell on their own, without the Tiny Miracles story.
This approach works like an ecosystem. The opportunity to earn money consistently is crucial for the Tiny Miracles
Approach to be successful. But there are no jobs for unskilled, poor people in a city like Mumbai. Therefore,
we had to create work ourselves. Laurien then asked her cousin, Pepe Heykoop, who recently graduated
from the Design Academy in Eindhoven to design simple, yet upmarket, products. Pepe’s designs should provide
work for poor, unskilled communities –– and be aesthetically so beautiful that could sell on their own, without the Tiny Miracles story.
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