Juriane Matter

Juriane Matter
In 2008, she started her label carrying her own name and she went all out because she believed in it. Some way or another, the designs struck a chord: paper, craft, rituals, traditions, pretty prints and all produced in an eco-friendly way… it became a success.
By now, the paper has been joined by textile, her second love. Functional, with beautiful prints and naturally made from GOTS-certified organic cotton. The fabrics also carry her signature: poetic, graphic and with a major role for nature. Because nature is definitely a thing; ‘eco-friendly’ is not just an empty marketing term for her. ‘Beautiful’ is only beautiful to her when it’s been produced in a clean and fair way.
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